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CASE STUDIES

DISCOVER OUR WORK

TRAVEL & TOURISM

Low-Cost Creator Activation for Travel Membership Platform

Campaign Budget: $15,000 (all-inclusive execution)


Objective: Activate a highly strategic, budget-conscious brand trip to generate mass social media footprint, increase brand authority and secure extensive library of high-converting visual assets for the brand.

The Challenge: A growing travel membership brand wanted to scale its social footprint and gain high-volume influence across platforms. The brand required a premium creator trip experience, but lacked internal infrastructure, creator relationships and a logistics team to execute it cost-effectively.

818 Media's Work: We created a campaign engineered as a turnkey, "hands-off" solution for the client. The brand approved the budget, and our agency seamlessly handled 100% of the strategy, details and execution:

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  • Influencer casting and negotiation: We sourced, vetted and secured a highly-aligned roster of travel creators, negotiating contract terms to maximize content output and ensure adequate commercial usage rights for the brand.

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  • End-to-end planning and logistics: We managed all advanced research, planning and coordination, including transport, accommodation partnerships and venue scheduling.

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  • Itinerary curation: Designed a 3-day itinerary optimized specifically for high-engagement short-form video (TikTok, Instagram) and organic storytelling.

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  • On-site campaign direction: Provided live, on-the-ground management to handle scheduling, host creators and oversee real-time content production, leaving the client free to focus on their day-to-day business needs.

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Results: By leveraging deep creator relationships, the campaigned delivered an exceptional return on a lean $15,000 investment:

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  • Increased social footprint: Secured multiple synchronized social media mentions, tags and dedicated features across Instagram and TikTok, driving brand awareness.

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  • Dual asset generation: Delivered a library of creator-produced content and exclusive assets captured directly by 818 Media's on-site production team

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  • Permanent marketing engine: The client gained dozens of high-performing organic video assets and high-res imagery ready to power their social feeds and paid ad campaigns.

HOSPITALITY

Micro-Kitchen to Brick-and-Mortar Restaurant Opening

Campaign Budget: $3,000 (all-inclusive execution)


Objective: Transform a cult-favorite, delivery-only food concept into a must-visit physical dining destination. The goal was to make local news headlines and drive immediate foot traffic to the new restaurant.


The Challenge: A successful culinary concept was transitioning from an underground ghost kitchen to its first full-scale, brick-and-mortar restaurant. The brand had a loyal delivery base, but needed to capture the attention of a broader local community, establish mainstream credibility and ensure a packed house on opening night without a corporate advertising budget.

818 Media's Work: We created a comprehensive, two-pronged launch strategy blending traditional media relations with modern creator experiences:

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  • Local news pitching and press placement: We crafted a compelling founder narrative focusing on the brand's evolution. Secured high-value feature stories with top-tier local news outlets, food editors and a regional lifestyle publication.

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  • Coordinated media interviews: We managed press outreach, scheduling and interview prep for the founders, securing print features ahead of and during opening week.

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  • Media and influencer preview night: We fully organized and curated an invite-only preview event, including the guest list from scratch, invited top local food creators, journalists and community pillars.​​​

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Results: The launch campaign successfully bridged the gap between social awareness and physical foot traffic, turning an opening-week milestone into sustained local momentum:

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  • Increased social footprint: Generated a consistent wave of synchronized Instagram and TikTok content from the preview night, flooding local feeds exactly 48 hours before doors opened to the public.

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  • Increased foot traffic: Translated digital impressions into immediate physical revenue, resulting in a completely booked opening weekend and consistent lines out the door.

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  • Dual asset generation: Delivered a library of creator-produced content and exclusive assets captured directly by 818 Media's on-site production team​​​

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